Your detailed guide to get to know the repression of my marketing:
Marketing repression is a virtual repression that describes the stages that the customer goes through during his departure with your brand and product or service until the stage of trusting you.
What is marketing repression?
Marketing Funnel consists of five basic phases that are compassionate stations where the customer stands during his purchasing journey, which helps you to determine the stage to be developed, experts say that each Marketing Funnel is holes from which customers come out and therefore the marketer must determine their positions and mostly the transformation rate for the better of marketing repression is 1 or 2 %.
What is the importance of marketing repression?
Marketing repression mainly helps in solving several problems facing the marketer, including:
Understanding customer needs: Knowing your customers will help you improve your advertising campaign, develop your products and services, determine the rate of demand for each product and increase your customer loyalty.
Choose a strategy: Choosing a strategy will make you able to track your steps towards achieving the goal more effectively, which makes every effort make in its right place and reflects its effect.
Increasing your sales: Increasing your sales help generate new potential customers, enhance your product image, allow re -interaction with your current audience and loyalty to, increasing the company's sales revenues, and contributing to increasing awareness of your brand and making it known among people.
Future sales prediction: Future sales prediction is a process that affects the determination of the following steps that must be taken such as the decision -making process, as estimating the volume of sales is the primary activity in the institution from which all activities are branched at all levels.
Customer retention: Customer retention is a decisive step in converting the startup to a brand, because the high retention rate will ensure your customers' satisfaction with your products and services. The first purchase process will determine the course of the customer, whether it ends the relationship or continues to buy from you.
What are the stages of marketing repression?
Also, every repression consists of the beginning and the end, and in the middle, there are several stages, the marketing repression also consists of the beginning, which is the stage of consciousness and the end, which is the adoption stage, including three basic stages, and here we will elaborate in their explanation:
- The stage of awareness (the summit of repression): It is the stage in which the marketer uses all the means and possible ways to attract customers through social media, paid ads or website that help the marketer obtain customer data and means of contacting them such as name, phone number ... etc.
- The stage of consideration (amid repression): It is the second stage, which is no less important than the first stage. After obtaining customer data, the marketer has moved with them to this stage, so he must consolidate the relationship with them by sharing introductory materials about his commercial mark, product or service, but it must be alert that the marketer should not mention his product or service directly.
- The stage of transformation (the bottom of repression): At this stage, the marketer has reached his agent for the stage of conviction and decision -making, and here he can mention his product or serve it explicitly.
- The stage of loyalty: After the customer gets the product or service, confirming it from its quality and importance to him and his complete conviction of your commercial brand, the marketer moves with him for the fourth stage, which is the stage of loyalty, which gives the customer the utmost importance and must be dealt with with professionalism and attention, such as providing after -sales service and continuing to communicate with him, which puts you in his preference.
Here are five reasons that make your customers not prefer your brand:
- 1% die.
- 3% move to another place.
- 14% prefer competitors.
- 14% are not satisfied with the service.
- 68% is not interested in the marketer.
- The adoption stage: It is the last stage in the marketing repression in which the customer markets your brand and product or your service without any demand for you, and here is the percentage of his conviction of you and your brand 100%.
Marketing repression against the customer's journey.
The customer’s journey is completely the full journey from the customer’s point of view, in which the customer looks at your product or service as a solution to his problem and begins from the customer’s knowledge of a problem he has from the ground and then begins to find solutions to it and ends with knowledge of the appropriate solution to his problem and choosing the appropriate brand that provides this solution.
A practical example of marketing repression:
Announcement of Amazon ...
Awareness: All customers who saw the advertisement.
Consider: All customers who pressed the advertisement.
Transformation: All customers who added a product to the basket.
Loyalty: All customers who purchased and evaluated.
Adoption: The product proposal to other customers.
Conclusion:
In the end, we have learned that the first auxiliary marketing of the market to determine the reason for the failure or success of its advertising campaigns, which saves time and effort, and achieving the goal of the institution without excessive costs and improves the sales process and the strongest secret in the marketing process.
