YOUR STEP-BY-STEP GUIDE TO EXPLAINING THE STP MODEL:
Marketing to your audience is the main way to achieve your business goal, so you need to pay attention to reach your intended audience.
KNOWING YOUR AUDIENCE IS NOT AN EASY PROCESS, THE IMPORTANCE OF THE STP MODEL LIES IN MAKING IT EASIER BY USING MULTIPLE STAGES TO IDENTIFY THE TARGET SEGMENT AND COMPANY PRIORITIES, UNDERSTAND THE NATURE OF THE AUDIENCE TO COMMUNICATE WITH THEM EASILY, AND DEVELOP PLANS FOR THE SERVICE OR PRODUCT.
Article Contents:
- What are the stages of the STP model?
- Conclusion
WHAT ARE THE STAGES OF THE STP MODEL?
Segmentation:
- The first step is the strategy or goals:
- Company mission/goal.
- THE COMPANY'S CURRENT STATE OF AFFAIRS (SWOT).
- The second step is the partitioning method:
- Geographic segmentation: Country, city, language or co-existence, consumers are organized based on where they live.
- Demographic division: Age, gender, and income.
- Segmentation by psychographics: Lifestyle, Self-concept, Self-values, Consumers are organized based on lifestyle and values.
- Segmentation by benefits: Comfort, economy and prestige.
- Segmentation by behavior: Loyalty, consumers are organized based on how they use the product/service.
Targeting (Targeting):
- First step: Assess the attractiveness of the category:
- Recognize it:
- Who is in their market?
- Are the categories unique?
- Does each category require a unique marketing mix?
- hash:
- Too small and insignificant - can you create an effective message to reach the relevant segment?
- Too big and it may be impossible to craft a message that resonates equally with all members of your chosen "segment"!
- Effective segmentation is critical, even if your product has general market appeal.
- hash:
- Accessible:
- Knowing that the product exists.
- Understand what it can do.
- Recognize how to buy.
- Respondent:
Customers should be on every slide:
- Respondent:
- Engage positively with the company's offer.
- Accept the benefits to be obtained from a product or service.
- Trust your company.
- profit.
- The second step is to choose your target market:
- Undifferentiated.
- Differentiated.
- concentrated.
- Micro-marketing.
- Undifferentiated.
Positioning:
- Value.
- salient features.
- code.
- Competition.
Conclusion:
WITH S YOU CAN DIVIDE THE MARKET INTO A SET OF CATEGORIES, WHICH HAVE THE SAME SPECIFICATIONS AND NEEDS, SO YOU CAN WORK TO FULFILL THESE NEEDS THROUGH YOUR PRODUCT.
WITH T, YOU CAN DETERMINE THE SIZE OF THE SEGMENT YOU WILL TARGET AS A BUSINESS AND PROVIDE THEM WITH SERVICES OR PRODUCTS.
WITH P YOU CAN STRATEGIZE PRODUCTS OR BRANDS AND DETERMINE HOW TO SHOWCASE AND POSITION THE BRAND IN THE TARGET MARKET WITH THE COMPETITIVE ADVANTAGE THAT DIFFERENTIATES BRANDS FROM COMPETITORS.
