Your detailed guide to explaining the STP form:
Regarding the marketing of your audience, it is the main way to achieve your goal of work, so you have to pay attention to reaching the intended audience.
Knowing your audience is not an easy process.
Article contents:
- What are the stages of STP?
- Conclusion ...
What are the stages of STP?
Segmentation:
- First strategic step or goals:
- Important/goal of the company.
- The current situation of the company (SWOT).
- The second step is the division method:
- Geographical division: country, city, language, or joint presence, consumers are organized on the basis of where they live.
- Demographic division: age, sex and income.
- Divide by psychological planning: lifestyle, self -concept, self -values, consumers are organized on the basis of lifestyle and values.
- Division according to benefits: comfort, economy and prestige.
- Divide by behavior: loyalty, consumers are organized on the basis of how they use the product/service.
Targeting :
- Step 1: Evaluation of Category Grandfism:
- Knowing it:
- Who is in their market?
- Are categories unique?
- Does each category require a unique marketing mix?
- Retail:
- Very small and unimportant - can you create an effective message to reach the slide concerned?
- Very large and it may be impossible to formulate a message that echoes equally with all the members of the "slide" you have chosen!
- Effective retail is extremely important, even if your product has a general attraction in the market.
- Retail:
- It can be accessed:
- Knowing that the product exists.
- Understand what he can do.
- Learn how to buy.
- Respondent:
Customers in each slide must be:
- Respondent:
- Interacting positively with the company's offer.
- Accept the benefits that will be obtained from a product or service.
- Trusting your company.
- Profit.
- The second step is to choose the target market:
- Not differentiated.
- Various.
- Concentrated.
- Partial marketing.
- Not differentiated.
Postioning (positioning):
- value.
- Prospect features.
- code.
- a race.
Conclusion:
With S you can divide the market into a group of categories, which have the same specifications and needs, so you can work to meet these needs through your product.
With T you can determine the size of the slide that you will target as a company and provide it with services or products.
With P you can do a strategy for products or brands and determine how to display and put the brand in the target market with the competitive advantage that distinguishes brands from competitors.
