Full visual identity design

• What is meant by visual identity.
• The difference between visual identity and brand identity.
  • Explanation of visual identity.
  • Explanation of the brand's identity.

What is meant by visual identity؟

Designing a complete visual identity is one of the most important elements of the emerging companies and organizations in a way that expresses the institution, its business and its future vision, as the identity is the birth certificate of the company, product or idea in the surrounding environment.

 Perhaps you ask a lot about what is the visual identity and what is its importance for building a strong brand and in this article we will explain a lot about the visual identity.

The visual identity is a basic matter for building a distinctive brand as it links your brand in the mind of the customer or consumer in a certain way and in certain colors in addition to the distinctive line of your brand, for example the brand of Pepsi, for example, when you see a word written in the same type of line or in red and blue, it comes to your mind directly the products of this brand immediately even in the absence of any of its products in the place around you.

And when we resort to using this logo and colors on other publications, on social media platforms or your website, this helps to spread your brand faster, which achieves faster success and profits for your brand.

And if you are wondering how there can be a link between the visual identity and the increase of your customers and those interested in your brand, I will explain to you now, you can put yourself in the customer and think when you see a product for the first time and find that the cover shape of the product is not good enough compared to the rest of the products before you, you will avoid buying it and resort to other products that are known or with a suitable shape for the cover, and this is expected, then it comes to the customer's mind. The company did not tire itself in order to pay attention to the external appearance of its products, so how can I trust the quality of their products, and this explains to us the effect of lack of interest in the visual identity and the logo and even the product of the product on the speed of the arrival of our products or services to consumers and customers in general.

The difference between visual identity and brand identity:

The difference between commercial identity and visual identity, commercial identity expresses the visual image of your company, while the visual identity expresses the visual presence of your company and the extent of your customer's distinction from your competitors.

But in reality there is no difference between them, but the visual identity is part of the brand's identity.

Now I will explain to you, I will explain to you what is meant by the visual identity and what is meant by commercial identity separately so that you can differentiate between them:

What is the visual identity?

The visual identity is the one that let us know any company, product or service. It is the one who shows their personality and their distinction from others. The visual identity consists of a group of visual elements, costume:

• Logo: This represents the company or the product. It is a distinctive symbol or name. The power of the logo is fully expressed to express the company's identity.
• Colors: colors play an important role in visual identity. It contributes to determining the company's personality and communicating it to the public. You use colors to deliver certain messages, stimulate emotions and interact with people.
• Lines and patterns: The company chooses certain lines and patterns to suit its personality. These lines and patterns are used in different designs to unite the visual identity.
• Designs and graphics: The company uses the design and drawing to develop additional details that complement the visual identity and show its style.

The visual identity is a powerful tool to communicate with the audience. When the public gets to know the elements of visual identity easily, it remains easy to distinguish the company. This helps the company to build strong and durable links with customers and contributes to its success in the market.

Examples of visual identity:

• Apple Logo: It is an apple.
• Google colors: blue, yellow and red.
• Facebook line: Helvetica.
• Nike designs: simple lines and bold colors.

The importance of visual identity:

• It helps to introduce the company to the public.
• It helps to distinguish the company from its competitors.
• It helps to build strong links with customers.
• It contributes to the company's success in the market.

What is the commercial identity?

Commercial identity is all that distinguishes a company, product or service from others. It is the general image with which the public recognizes the brand. Commercial identity is values, culture, principles and vision on the basis of the company.

Commercial identity components:

• Personality: It is the general character that the company wants to deliver to the public.
• Message: It is the goal or end that the company to achieve.
• Values ​​and principles: are the basic principles that the company believes in.
• Marketing tools: are the means that the company uses to communicate with the public .

The importance of commercial identity:

• It helps to build confidence relationships with customers.
• It attracts customers to interact with the products and services provided.
• It helps build a good reputation for the company.
• The company is distinguished from competitors.
• The brand achieves a prominent position in the audience's mind.

Examples of commercial identity:

• Apple's character: She is an innovative and creative character.
• Google Company's message: It is to make information available to everyone.
• Facebook values: it is communication and participation.
• NIKE Marketing tools: The logo with simple lines and bold colors.

Tips for creating a successful commercial identity:

• Start by setting your target goals and audiences.
• Study competitors and set what distinguishes you from them.
• Collect ideas and visions from your team and customers.
• Use different marketing tools to promote commercial identity.

"How to build a successful commercial identity" is a wonderful book that provides valuable and useful information on how to create a strong and effective commercial identity.